ELOISE TEA CO. TEAPOT PACKAGING
PACKAGING DESIGN
I utilized a teapot to inspire the creation of innovative packaging and captivating brand identity.
LOGO DEVELOPMENT SKETCHES
PACKAGING DEVELOPMENT SKETCHES
ABOUT THE PROJECT
I was tasked with developing a brand identity with a focus on packaging. To get started, I was asked to pick an ordinary object in my house and create compelling packaging to house it. I chose a teapot for my object as I thought it would be an enjoyable challenge. One of my goals for the project was to take advantage of the unique shape of the teapot and develop my design around it.
STYLESCAPE DESIGN
PROJECT EXPERIENCE
The project was a gratifying one in that I had the freedom to further experiment with my design identity. I created a brand identity called Eloise Tea Co. to function with the packaging. I found utilizing my skills as an artist to create illustrations for the packaging was the perfect design solution. As mentioned, I wanted to build the packaging around the teapot rather than encase it in a box. In choosing this method, I intended to employ more memorable features like having the handle and the spot protrude from the packaging. This made the packaging and the teapot have a relationship in that they complemented one another.
PACKAGING DIELINE
PROJECT OUTCOME
While my approach resulted in more complicated problems emerging such as the dieline dimensions, I consider this project a successful one. I was able to challenge myself with unique problems while further developing my design identity.