HOPE FOR GOOD
HOPE FOR GOOD SECONDARY LOGO
I designed a brand identity for Hope For Good, a company focused on charitable efforts through non-profit and e-commerce work.
HOPE FOR GOOD FOUNDATION WEBSITE DESIGN
ABOUT THE PROJECT
I was commissioned to create a brand identity for the company Hope For Good. This project was unique in that the client needed distinct branding for two facets of the company while still having them feel connected, Hope For Good Marketplace and Hope For Good Foundation. The Marketplace is the e-commerce platform that donates portions of sales to charities of the customers’ choice. The Foundation is strictly a non-profit that focuses on working with other companies or individuals in curating charities and organizing efforts.
HOPE FOR GOOD BRAND IDENTITY GUIDELINES
PROJECT EXPERIENCE
The project was also a rebrand and I felt a responsibility in designing something that was an improvement. My goal with the branding was to expand the company into two distinguished parts that still related to one another. While elements may be shared across the entire Hope For Good brand, I chose to have colors be the main distinctive difference between the Marketplace and Foundation.
HOPE FOR GOOD T-SHIRT DESIGN
PROJECT OUTCOME
This was a challenging experience and one that I felt motivated me to become a better designer. As the double branding was something I had not done before, I employed new techniques and ways of thinking that I will carry over into future design ventures.